If the body of the document already contains a sufficiently detailed description in close proximity to the image, the alternative text can simply identify the image so that the reader knows when it is being referred to. While there are no hard and fast rules for determining what alternative text should say (it depends on the image, its context, the intent of the author, etc.), one simple trick is to imagine describing the image to someone over the phone. The more important an image's content is, the more descriptive the alternative text should be.įor the MSU wordmark, "Michigan State University Wordmark" would be appropriate for most documents. A graphic design document describing the introduction and use of different branding marks at MSU might require a more detailed description, if the specific formatting of the text would be important to the reader.įor charts and graphs, chart type (i.e., bar, pie, line, etc.), data type or axes, overall trends or patterns, and relevant data points should be described. For example, a simple chart might have the following alternative text: "Bar chart of number of traffic fatalities in Ingham county from 2008-2010. Fatalities have increased for the last two years. Pages ’09 does not provide an alternative text function. Captions must be added by creating a text box and displaying it above or below the image. In the 2014 iWork Pages update, a text description field was added. Import the image into the document, and then select the image. To the right of the document, the Image Inspector will appear, and under Description provide the text description of the image. Paragraph headings provide context and a way to navigate quickly for users of assistive technologies such as screen readers. Such technologies ignore text size and emphasis (bold, italic, underline) unless certain paragraph styles such as Headings, are used.
As an added benefit, Headings can be used to automatically generate a Table of Contents or bookmarks in a document. Styles modify the formatting of all occurrences in a document, so you can quickly change the format of all Headings of a particular level (you can still override global settings by changing the format of an individual piece of text, regardless of style assignment). Headings should be selected based on their hierarchy in the document. Start the page with a heading that describes overall document content (Title). Follow it with sub-headings (Heading 1) and sub sub-headings (Heading 2), etc. Items of equal importance should be equal level headings, and heading levels should not be skipped (i.e., a Heading 3 can't be the first heading after Heading 1 Heading 2 can't be skipped).
GRAPHIC INSPECTOR PAGES FOR MAC
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